2024 Toyota Tundra Review

2024 Toyota Tundra - With a flavor for everyone, the Tundra carries over with more personalization.


The Tundra finally received an overhaul for 2022 to launch its third generation and rolls into 2024 with only a few key updates. The Tundra continues to be built on the body-on-frame platform and is offered in seven model trims that include the SR, SR5, Limited, Platinum, 1794 Edition, TRD Pro, and Capstone. It is offered in two powertrains that include a twin-turbo V6 engine and a hybrid twin-turbo V6. Both engines mate to a 10-speed electronically controlled automatic transmission that features a sequential shift mode, uphill/downhill shift logic and tow/haul driving modes.

New for 2024 are options for exterior enhancements and off-road performance. A Nightshade package has been added to amp up the Tundra's style and attitude with black accents, unique wheels, and more. TRD Off-Road Package is now available on Platinum grade 4×4's as is a TRD 3" suspension lift kit, now available as a factory installed accessory. TRD Pro models get a new exclusive color called Terra.

Standard on all models is Toyota Safety Sense 2.5 active safety features and a Toyota audio multimedia system that also debuted for 2022.  It is offered in two four-door options: Double Cab and CrewMax. Double Cab models include the choice of a 6.5-foot bed or an 8.1-foot bed. CrewMax models come with either a 5.5-foot bed or a new 6.5-foot bed.  Prices start as low as $35,950 for a standard SR model and climb as high as a starting price of $73,530 for a Capstone with the Hybrid powertrain.  Competition includes the Chevrolet Silverado, Ford F-150, GMC Sierra, Nissan Titan, and RAM 1500. I spent a week in a Lunar Rock Tundra Platinum with the TRD Off-Road package and here's what stood out...

Exterior Styling (+)
Designers started fresh with the new Tundra and transformed it into something modern, muscular, and sophisticated. Up front is a massive grille with different designs based on the trim level. Flanking the grille are chiseled headlights with a prominent LED light signature. TUNDRA is stamped in between two slim fog lights just under the grille. It's bold but using the grille to convey various trims works well with models like the TRD Pro having the heritage style Toyota across the center or the new Capstone featuring more chrome.

The side profile is boxy with a high beltline and chiseled definition around the fenders. The headlights stretch into the fenders, badging is on the doors, and large wheel arches will account for larger wheels and tires. Around back are available vertical handle-shaped LED taillights that even feature a hidden button in the taillight to lower the tailgate. Tundra is again stamped into the tailgate and bed lighting will allow for better visibility at night. The overall truck features much more character than the outgoing model.

Wheels (+)
Toyota offers a variety of wheel designs based on the trim that are styled appropriately. Either 18", 20", or 22" wheels are offered.  Base SR models get 18" steel wheels while the rest are some form of alloy wheels finished in silver, painted black, matte-black, dark-painted, or machine-finished. The designs all match the trim well with a special nod to the TRD Pro wheels that are 18" matte-black forged aluminum BBS wheels that are durable off-road. On the other end are the 22" Capstone wheels finished in dark chrome and a machined finish that looks ultra-premium filling the wheel arches.

Nightshade Package (+)
The new Nightshade package features several black accents on the 20-inch wheels, over fenders, grille, mirror caps and badges. The new package is available exclusively on Limited grades to give your truck a more sinister look and is available with the following exterior colors: Ice Cap, Wind Chill Pearl, Magnetic Gray Metallic, Midnight Black Metallic, Celestial Silver Metallic, Supersonic Red, Lunar Rock, and Blueprint. Nightshade looks good on a big, rugged truck like the Tundra.

Performance (+)
The base engine is a twin-turbocharged 3.5L V6 that delivers 389 horsepower and 479 lb.ft. of torque.  Also available is a hybrid i-FORCE MAX version that pairs the twin-turbocharged 3.5L V6 with an electric motor to crank out 437 horsepower and 583 lb.ft. of torque.  All models pair with a 10-speed automatic and are available in rear or all-wheel drive.

This summer I took the TRD Pro equipped with the hybrid i-FORCE MAX on a road trip pulling a pop-up camper up to Wisconsin. The truck was impressive and is my new favorite for hauling a trailer. The electric boost allowed for smoother towing with the added weight in the back. And more recently I drove the 2024 Platinum with the same powertrain, but with the TRD Off-Road Package and the 6.5' bed.

Press the pedal to the floor and it will accelerate from 0-60 in slightly less than 6 seconds.  A refined coil-spring rear suspension replaces the previous leaf-spring setup. The new suspension improves the overall ride to give it more control and less sway...especially at higher speeds. The ride quality is smooth as it transitions through the gears on the highway and the hybrid is smooth. Steering is accurate at all speeds, and it feels grounded. There was minimal body lean in sharp turns and it was easy to control. The ride was generally smooth, although a little noisier when fitted with all-terrain tires.  

The third-generation Tundra also ditched leaf springs in favor of a new multi-link rear suspension. The change helps improve ride comfort, straight-line stability, and overall handling dynamics. Overall, the truck's ride is much more balanced than the previous generation.

Like most hybrids, the Tundra shuts its gas engine off as you coast to a stop.  It then engages the typical hybrid sound that  many electrified vehicles play to alert pedestrians of their silent approach. The hybrid Tundra uses the same piped-in engine soundtrack as the gas truck giving it a very non-hybrid sound.  The beefy tones sounded just as good as the previous generation's V8 around town.

Fuel Economy (+/-)
When it arrived with a full 32.2-gallon tank it offered around 450 miles of range. EPA estimates for the hybrid are 18/20/19 MPG city/highway/combined. These numbers are alright but fall short compared to Ford's F-150 hybrid and the rear-drive Chevy Silverado. Nonetheless, it's a huge improvement over the outgoing V8. After towing a trailer up to Wisconsin and back, I averaged 15.6 MPG which was better than some of the other vehicles I've towed with.

Capability (+/-)
Towing capacity is increased to a max of 12,000 lbs. and a payload of up to 1,940 lbs. in the standard V6. Hybrid models are slightly less at 11,450 lbs. and 1,830 lbs. Other full-size trucks can beat these numbers, but these should be enough to satisfy most buyers. Trailer sway control is standard and additional features like a trailer brake controller and trailer back-up assist are also available. Toyota made towing easy in the Tundra, and I always felt like I had comfortable control at varying speeds around town and on the highway. As a bonus, the available cameras provide a nice glimpse to the trailer and truck bed for added peace of mind while traveling to check on what's behind you.

Off-Road Capability (+)
Standard on Tundra TRD Pro models and 4×4 trucks equipped with the TRD Off-Road package are off-road upgrades that enhance off-pavement exploration. Multi-Terrain Select offers adjustable settings to help control wheel spin on a variety of terrain. CRAWL Control functions as a low-speed, off-road cruise control that allows the driver to focus on steering while the Tundra maintains one of five selectable speeds. Downhill Assist Control helps the driver navigate tricky slopes by limiting the speed of the vehicle during descents.  All of it works seamlessly and intuitively.
TRD Pro and 4×4 Tundras equipped with the TRD Off-Road package also comes standard with an electronically locking rear differential to provide added traction in 4WD Low applications. Multi-Terrain Monitor also comes standard the Pro and TRD Off-Road 4×4, allowing the driver to check the immediate surroundings for potential obstacles. Pressing a button on the console activates front, rear and side-camera views on the center display. And new for 2024, the Tundra can be equipped with a TRD 3" suspension lift kit that is installed in the factory and brings added clearance while remaining covered under the manufacturer warranty.

On TRD Off-Road packages, Bilstein monotube shocks improve damping for on- and off-highway driving. For maximum off-road performance, TRD Pro grades are fitted with 2.5-inch diameter FOX internal bypass shocks. The front FOX shocks provide the truck with a 1.1-inch front lift.

TRD Pro (+)
The TRD Pro always stands out with a unique color every year, for 2024 that color is Terra... as in terra cotta. This muted red variant is much less 'in your face' than last year's bright Solar Octane. TRD Pro models feature the Toyota heritage grille with a light bar and marker lights that is unmistakable for anything else. Also, standard are 18" forged-aluminum black wheels wrapped in Falken Wildpeak all-terrain tires, a high-strength aluminum TRD Pro skid plate,  Fox off-road shocks, and a "TRD PRO" stamped tailgate. TRD Pro models are exclusively offered as a CrewMax with a 5.5' bed and seating for five. It comes with the  i-FORCE MAX V6 hybrid which I'll detail further on. In addition to the exclusive TRD Pro color, Solar Octane, it can also be had in Ice Cap White, Midnight Black, or Magnetic Gray. Interior color options are Black or Red Softex.

TRD Pro models are the most off-road capable Toyotas. Standard on TRD Pro models and available on 4×4 trucks equipped with the TRD Off-Road package are off-road upgrades that enhance off-pavement exploration. Multi-Terrain Select offers adjustable settings to help control wheel spin on a variety of terrain. CRAWL Control functions as a low-speed, off-road cruise control that allows the driver to focus on steering while it maintains one of five selectable speeds. TRD Pro's suspension helps deliver the optimal ride for rough terrain. Starting with 2.5-in.-diameter FOX Internal Bypass shocks with piggyback reservoirs that hold more oil for outstanding off-road performance. And even when you're in between adventures on paved roads, the FOX shock fluid improves on-road comfort. Downhill Assist Control is another off-road feature that helps the driver navigate tricky slopes by limiting the speed of the vehicle during descent. Tundra's also have an available electronically locking rear differential that will evenly distribute power to both rear wheels to keep a steady pace over obstacles. It's not as powerful as the Ram TRX or Ford Raptor, but it is capable of conquering just about any obstacle in its path.

Interior (+)
With a range of trim levels come a range of materials and quality levels. Lower-level models will feel more basic with harder plastics while the top Capstone trim will incorporate soft-touch materials, walnut wood-grain trim and backlighting. An available 12.3" digital cluster with selectable gauge display screens is standard on Limited Hybrid models and up. Eyes will be drawn to the available 14" touchscreen multimedia display at the center of the dash flanked by air vents and traditional buttons underneath. The layout is expansive with horizontal lines that give it a very open feel. A panel in front of the passenger seat changes with each trim and includes special stampings to signify the model type (1794 Edition, TRD Pro, Capstone). The center console features a traditional gear shifter and a large space for wireless mobile phone charging that is within reach.  It's a huge improvement from the previous model that was showing its age in a class where brands like Ford and Ram have been dominating the interiors of full-size trucks with luxury level materials. Tundra's Capstone is arriving late to the party, but ought to make a big impression on the luxury end of the spectrum.

Technology (+)
The 14" horizontal touchscreen is stunning with high-resolution graphics that fill the entire screen. The screen provides great visuals of the space surrounding the truck through multiple cameras which comes in particularly useful when off-roading. One of those cameras is a panoramic view monitor that will give a full 360-degree view. Also available is a trailer backup guide with straight path assist that uses sensors and the cameras to keep your trailer straight while in reverse.

The newer multimedia system uses the screen to connect wirelessly to Android Auto and Apple CarPlay.  It can be controlled via the touchscreen, steering wheel controls or voice activation. It's also available with built-in integrated streaming with Apple Music (subscription required). An available 1200-watt JBL premium audio system will amp up the sound through 12 speakers and a subwoofer. The system was intuitive and maintained connection throughout my time with the truck.

If you want to get extra techy in the Tundra... an available virtual intelligent assistant provides an easy-to-use virtual companion that is more advanced and personalized than ever before. Using simple wake-up phrases such as "Hey/Hi/Hello/OK Toyota" make connection easy and seamless. Intuitive and natural responses allow for audible replies by the user, creating a human-like conversation experience. Intelligent Assistant requires an active Drive Connect trial or subscription.

Fresh Air (+)

One of my personal favorite features in Toyota trucks and SUVs is the power rear window that goes down completely. This power back window pairs well with the available panoramic roof that provides a clear view above and opens with the touch of a button. With all the windows down and the roof open, you'll feel plenty of fresh air cruising around.

Seating (+)
All models comfortably accommodate five passengers with plenty of head and leg room. The seats are comfortable and supportive all around. The second-row seats feel more like ones you'd find in an SUV rather than a truck. Cloth seats are standard, but both synthetic and genuine leather upholstery are available.  My test truck feature blue stitching for an added touch of style against the black seats. Heated and ventilated front and rear seats are also available and work much better than some found in other Toyota models.  If you're hauling the family with the trailer, the Tundra has two complete sets of LATCH connectors and a tether anchor in back.

Cargo (+)
While the Tundra offers three bed lengths, the TRD PRO models only come with the 5.5' bed. Other grades will come with 8.1' or 6.6' beds. The 5.5' bed was sufficient for our trip and big enough to accommodate our family's bikes, cooler, and more for a camping trip. It's available with features that improve overall utility such as in-bed lighting, in-bed power outlet, and a plethora of tie down spots. The in-bed power outlet was especially useful when heading to the beach as we were able to plug in our air compressor to quickly fill and deflate rafts. The available sidestep for climbing into the truck bed and power liftgate are also nice adds when you're climbing in and out.  Hybrid Tundras do lose the under-seat storage compartments due to the placement of the battery... these storage compartments provide extra room for small items in the non-hybrid trucks. It does have an extra-large center console with various levels and bins that was very helpful while on a long road trip.

Safety (+)
Toyota Safety Sense 2.5 is standard on every Tundra from SR up to Capstone.

Toyota Safety Sense 2.5 includes:
* Pre-Collision System with Pedestrian Detection
* Full-Speed Range Dynamic Radar Cruise Control
* Lane Departure Alert with Steering Assist
* Lane Tracing Assist
* Road Sign Assist
* Automatic High Beams
* Rear Seat Reminder

The various systems continue to be enhanced to be better intuitive and provide more safety. The pedestrian detection will also work in low-light situations and detect bicyclists during the day. The Dynamic Radar Cruise Control notifies the driver via an audible alert if it senses lane departure without a turn signal and does require hands on the wheel. The Lane Departure system is sensitive but can be adjusted to your preference. Other available safety features include blind spot monitor, rear cross traffic alert, and a parking support brake.

Final Statement:
The new Tundra comes in many flavors to appeal to a wide audience of truck buyers with styling that is tweaked with each trim grade. Having now driven three different variants, they all perform well. Under the hood are two powerful and capable power trains that operate well in many conditions. New technology, safety features, and a handsomely refined interior all create a suitable replacement for the long-lasting second-generation Tundra.

First Impression Summary
Test Vehicle:
2024 Toyota Tundra Platinum TRD  Off-Road
Exterior Color: Lunar Rock
Interior Color: Black
Options: 10" color head-up display ($600), TRD Off-Road Package ($2,180), TRD Front skid Plate ($380), Dash Cam ($179), Chrome Front Bumper Letters ($499), Tailgate Insert-Chrome ($130)
MSRP as tested: $75,041 (With Delivery/Destination)

Jim OBrill

Jim is Director of Marketing for the Chicago Automobile Trade Association and Chicago Auto Show and a co-host of Drive Chicago Radio on WLS 890 AM Chicago. His passion for cars started young and he’s often referred to as the ‘car-guy’ among family and friends. As a former auto detailer, he has an eye for identifying solid used cars and tags along on many car buying adventures. Early in his career he worked at several car dealerships in various areas of the business. As a co-host on Drive Chicago and member of the Midwest Automotive Media Association, Jim has had opportunities to attend track school and drive vehicles on multiple circuits such as Road America and Gingerman Raceway. With a background in photography, taking pictures of vehicles has always been a hobby.

Jim also enjoys the trails and taking trucks like his 4Runner off road. He has a special appreciation for older cars and can often be found spending free time at cruise nights or home washing one his four vehicles. Jim resides in the northwest suburbs with his wife and three kids. Follow Jim on Instagram at @jpcars22 for new vehicle content or @forgotten_survivors.312 for shots of older cars still on the streets of Chicagoland.