1997 Mercury Cougar Review | Drive Chicago
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1997 Mercury Cougar

A bittersweet celebration.

by: Dave Boe

Get it while you can because Mercury's five-seat Cougar becomes extinct after this year. Trends towards front-wheel drive, growing competition from luxury imports and booming popularity of sport utilities spelled doom for the once mighty, two-door Cougar sports coupe. This coupe handles, accelerates and corners nicely, but with so much competition, Cougar got lost in the new-car jungle. According to industry analysts, Cougar's corporate twin, the Ford Thunderbird, will also drive off into the sunset, although unconfirmed reports have Thunderbird resurfacing as a two-seat roadster sometime near the turn of the century. Ironically, Thunderbird burst onto the automotive scene in 1954 as a two-seat model. Cougar debuted over a decade later in 1966 as a 1967 edition. The current automotive platform has been around since 1989. Mercury marks the occasion with a special 30th anniversary edition featuring a dark red exterior, circular Cougar emblems embroidered into the front of seatbacks and anniversary floor mats. Currently, Ford's Mercury division offers one Cougar trim level; the XR7. A 3.8-liter, 145 horsepower V-6 engine is standard. For more power, drivers can opt for the 4.6 liter V-8 engine with 205 horsepower. With a base price of $17,830, the mid-size Cougar falls into a relatively affordable price range of the middle specialty car segment. Our test-drive 30th Anniversary edition with many amenities, totalled $22,525, including the larger V-8 engine and $510 destination charge. For a comparatively heavy vehicle, this vehicle moves quickly and is quite agile. Manual air conditioning, automatic transmission, dual air bags power windows and independent rear suspension come standard. Options include traction control and anti-lock brakes. Inside, drivers must be wary of the small, rectangular rear window that contributes to larger-than-average blind spots. Side view mirrors could be a tad bit larger too. The wrap-around cockpit includes updated instrument cluster warning lights. Those big 32-oz drink cups rest nicely in the redesigned center console featuring permanent dual cup holders. Small buttons monitor temperature settings, while fan speed and directions are dialed controlled. Radio pre-set buttons also tend toward the small size. However, power door locks and power window buttons, found on the doors, are good sized and easy to locate at night. Traction control and trunk release buttons are found, below the center storage bin's flip top. New options for 1997 include power moonroof and leather-wrapped steering wheel. A decklid spoiler is optional. Decent head room in back is offset by tight leg room. The rear-wheel drive transaxle hump, running the length of the floor, creates an area better left for two passengers. Outside, Cougar bucks the rounded, aerodynamic roof line appearance with a more traditional angled structure. The long, flat trunk incorporates a low-liftover design, making loading and unloading luggage or groceries easier. Cougar has no pass-through system from the back seat area to the trunk. Mileage estimates for the upgraded V-8 engine check in at 17 miles per gallon city and 25 mpg highway. Six cylinder engines average 19 mpg city and 26 mpg highway. Our bright red test-drive vehicle, with 1,890 odometer miles, registered 16 mpg in combined driving. The fuel tank holds 18 gallons of unleaded fuel. Ford assembles the Mercury Cougar in Lorain, Ohio.


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Dave Boe

After earning a Bachelor of Science degree in Journalism from Northern Illinois University, Dave Boe began a 24-year career at the Daily Herald Newspaper. In 1989, the paper debuted a weekly auto section and soon deputized him as editor/columnist. The Saturday product quickly attracted advertisers and readers alike, growing into one of the paper’s largest weekend sections, anchored by in-depth auto reviews of personally tested vehicles. The success spawned four additional weekly auto sections, publishing Thursday through Monday. In addition to expanded editing duties, he penned a second weekly ‘Nuts and Bolts’ column with local coverage of area auto happenings, including the world-famous Chicago Auto Show. A popular reader feedback column was added titled, ‘My Love Affair with my Car,’ with shared transportation memories from subscribers. In 1997, he earned Daily Herald Employee of the Year honors. Additional area freelance auto writers joined the payroll covering topics including auto maintenance, a ‘Women on Wheels’ perspective, auto racing, motorcycling, auto dealer spotlights and historical hidden auto gems within the greater Second City. Other media stints include appearances on WTTW TV’s ‘Chicago Tonight,’ WFLD TV’s ‘News at Nine,’ WBBM-AM’s ‘At Issues’ and this site’s radio companion, WLS-AM’s Drive Chicago. At the dawn of the internet boom, his automotive reviews debuted in cyberspace at the fledgling drivechicago.com. Additional educational pursuits include automotive repair course completion at Oakton Community College in Des Plaines as well as a technical writing curriculum at Illinois Institute of Technology in Chicago. A founding member of the Midwest Automotive Media Association, he’s also a Past President, Vice President and Treasurer. He’s logged behind-the-wheel track time at noted raceways throughout the Midwest and around the country including Road America in Elkhart Lake, Wisconsin; Gateway International Speedway near St. Louis; Virginia International Speedway, Autobahn Country Club in Joliet and Monticello Motor Club outside New York City.

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