1996 BMW 3 Series Review | Drive Chicago
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1996 BMW 3 Series

Rebadged 328 picks for 325

by: Dave Boe

Back in 1929, Bayerische Motoren Werke (BMW) began introducing automobiles in Germany. Sixty some-odd years later, the company opened its first U.S. assembly plant in Spartanburg, S.C.; to build 3-Series offerings. The 3-Series includes eight models: 318ti Hatchback, 318i Sedan, 318is Coupe, 318i Convertible, 328i Sedan, 328is Coupe, 328i Convertible and M3. All 318 models include four-cylinder engines while 328 offerings, and the M3 feature six cylinders. The 3-Series is BMW's most affordable line. An entry-level 318ti, starts at $20,560 while at the other end of the spectrum, a lavish 8-Series 850Ci begins at $93,360. A more potent, in-line, 24-valve, six-cylinder engine grows from 2.5 liters to 2.8 for the 1996 model year. Horsepower remains unchanged at 189 while torque jumps from 181 to 207, helping improve performance in lower gears and during passing maneuvers. This is the same powerplant used in BMW's new 528i sedan. With this engine boost, six-cylinder 3-Series offerings now are badged 328 rather than 325, reflecting the 2.8 liter increase. Most of what's new is found inside. Outside styling remains virtually unchanged from 1995. BMW places high emphasis on weight distribution, with rear-wheel drivetrains, engines positioned far rearward under the hood and front tires pushed forward. This design greatly enhances handling characteristics. Many domestic automobiles and most compact cars opt for front-wheel drive, placing more weight in front, for improved grip on snow and ice. Front-wheel drive also opens more interior room since no transaxle floor "hump" runs back to front. Our red, 328i Sedan test car started at $32,900. With assorted options as suspension package, split-folding rear seats and heated front seats the price ended up in the high thirties, including a $570 destination charge. The long list of standard equipment includes: air conditioning, dual power outside mirrors, cruise control power front seats, sunroof and power locks A multi-information display digitally lists outside temperature and other engine specifications at the push of a button. Dual air bags, and anti-lock brakes are included while traction control is optional. A sensor in the passenger seat prevents the right-side air bag from deploying unless it's occupied. Also standard for 1996 is a new, automatic climate control system, with separate left/right settings, providing driver and front-seat passenger two different temperature zones. Five-speed manual transmission is standard. Four-speed automatic is optional. Spunky pick up coupled with great acceleration contribute to a fun-to-drive sedan. The suspension system soaks up bumps for a smooth drive. The responsive, five-speed transmission shifts easily and precisely. This vehicle is more at home on the open road rather than suburban gridlock. All 3-Series include what BMW refers to as "freewheeling" door locks, preventing damage if an improper key is inadvertently inserted into the lock. Inside, power window levers are located on both sides of the manual transmission shifter. Dual cup holders, coin corral and armrest situate between front bucket seats. At night, the well-designed instrument cluster, with circular odometer and fuel gauge, glows with red back lighting. The cassette stereo system sounds great, but control buttons are small. Ditto for the automatic climate control system. All 3-Series cars come pre-wired for optional, compact disc players. Another novel idea is a small, penlight flashlight in the glove box. This light continuously charges from the car's battery. Also, a mini tool kit is built into the inside truck lid. Our back seat had a 50/50 split, allowing trunk access for transporting longer items. Headroom is decent, but legroom is tight for rear-seat occupants. The rear-wheel drive trans-axle floor hump down the center, robs leg room. BMW's promotional literature indicates 328i sedans seat five, but for optimum comfort, two back-seat travelers is best. Some 328i competitors include Mercedes-Bens C-Class, Saab 900, Oldsmobile Aurora, Nissan Maxima, Audi A4 and Lexus ES 300. No doubt, BMW's well-built 328i sedan is a pleasure to drive. However, most comparably-equipped competitors with good reputations have roomier interiors for less money. Mileage estimates check in at 20 miles per gallon city and 29 mpg highway. Our test-drive 328i, with 6,300 odometer miles, registered 25 mpg in combined driving, up from last year's 325i and better than many six-cylinder competitors. Premium unleaded is recommended for the 16.4-gallon tank. The gas tank door does not lock. Presently, BMW has 345 dealerships throughout the United States.


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Dave Boe

After earning a Bachelor of Science degree in Journalism from Northern Illinois University, Dave Boe began a 24-year career at the Daily Herald Newspaper. In 1989, the paper debuted a weekly auto section and soon deputized him as editor/columnist. The Saturday product quickly attracted advertisers and readers alike, growing into one of the paper’s largest weekend sections, anchored by in-depth auto reviews of personally tested vehicles. The success spawned four additional weekly auto sections, publishing Thursday through Monday. In addition to expanded editing duties, he penned a second weekly ‘Nuts and Bolts’ column with local coverage of area auto happenings, including the world-famous Chicago Auto Show. A popular reader feedback column was added titled, ‘My Love Affair with my Car,’ with shared transportation memories from subscribers. In 1997, he earned Daily Herald Employee of the Year honors. Additional area freelance auto writers joined the payroll covering topics including auto maintenance, a ‘Women on Wheels’ perspective, auto racing, motorcycling, auto dealer spotlights and historical hidden auto gems within the greater Second City. Other media stints include appearances on WTTW TV’s ‘Chicago Tonight,’ WFLD TV’s ‘News at Nine,’ WBBM-AM’s ‘At Issues’ and this site’s radio companion, WLS-AM’s Drive Chicago. At the dawn of the internet boom, his automotive reviews debuted in cyberspace at the fledgling drivechicago.com. Additional educational pursuits include automotive repair course completion at Oakton Community College in Des Plaines as well as a technical writing curriculum at Illinois Institute of Technology in Chicago. A founding member of the Midwest Automotive Media Association, he’s also a Past President, Vice President and Treasurer. He’s logged behind-the-wheel track time at noted raceways throughout the Midwest and around the country including Road America in Elkhart Lake, Wisconsin; Gateway International Speedway near St. Louis; Virginia International Speedway, Autobahn Country Club in Joliet and Monticello Motor Club outside New York City.

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