The spirit of the current generation Ford F-150 that came along in 2004 is still present in the 2009 model. When you sell as many F-150s as Ford does, you don't ever risk breaking all the eggs you may have in your biggest basket. Having the choice of four box options and eight trim levels indicates just how many variations Ford is willing to extend to their truck owners. And there is lots of refinement to be had this time around.
Ford's 2009 F-150 pickups are part of a rich heritage of hard working trucks that only gets more refined with the new 2009 model. In a highly competitive full-size half-ton pickup segment that Ford has owned as long as there have been pickups, the new lineup will do nothing to hurt potential sales.
Delivering the obvious enhancements in styling, engineering and convenience features, the F-150 is making believers out of people who might never have pictured themselves in a pickup truck. The most significant change is the 6-inch stretch of the SuperCrew's cab. The extra stretch delivers better rear legroom and cargo space.
New SuperCrew cargo-box options are either 5.5- or 6.5-foot lengths. You can mix and match so many features on the F-150 that the possible combinations seem to be limitless. That's a good thing when you hope to attract some non-traditional pickup fans along the way. After all, once you climb into a model like the F-150 Platinum, you will swear that you are not in a truck at all. The Platinum trim is the top-of-the-line in refinement for the F-150 model.
The F-150 lineup consists of Regular Cab, SuperCab and SuperCrew models. Four box options and eight trim levels are available. While the King Ranch has always been the "dream machine" for many truck enthusiasts, the new Platinum is best described as more for city folk. This is a bit hard to imagine, but try Garth Brooks with a baseball cap (ever-so-slightly nudged to the left of center).
On the outside, it is obvious the Platinum model is a star among the basic pickups. My tester had a beautiful black monochromatic paint hue with subtle chrome gleaming at key points. The black bumper treatments created more of a sport sedan-like feel than a pickup attitude.
The Platinum's grille steals the show with a distinctive satin-chrome finish and thin, mesh inserts. The 20-inch polished aluminum rims, showcasing 16-spoke styling not only give the F-150 an attitude, but also they look sophisticated while doing it.
Inside the cabin of the F-150 Platinum, aluminum accents further extend the upscale theme. I found the brushed-aluminum panels on the dash, center console and doors to be just enough class to make this pickup feel like a luxury sedan. On top of that, settle into the soft leather upholstery and you will have to pinch yourself to remember this is a pickup truck.
I really liked the layout of the dash. Gauges are easy to see and the Lacrosse Ash wood center stack was the centerpiece of the front console. Adorned with a huge 7-inch screen at the top of the stack, a CD player, audio controls with large knobs and buttons and climate controls move from top to bottom.