1996 BMW 3 Series Review

1996 BMW 3 Series - Rebadged 328 picks for 325

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Back in 1929, Bayerische Motoren Werke (BMW) began introducing automobiles in Germany. Sixty some-odd years later, the company opened its first U.S. assembly plant in Spartanburg, S.C.; to build 3-Series offerings. The 3-Series includes eight models: 318ti Hatchback, 318i Sedan, 318is Coupe, 318i Convertible, 328i Sedan, 328is Coupe, 328i Convertible and M3. All 318 models include four-cylinder engines while 328 offerings, and the M3 feature six cylinders. The 3-Series is BMW's most affordable line. An entry-level 318ti, starts at $20,560 while at the other end of the spectrum, a lavish 8-Series 850Ci begins at $93,360. A more potent, in-line, 24-valve, six-cylinder engine grows from 2.5 liters to 2.8 for the 1996 model year. Horsepower remains unchanged at 189 while torque jumps from 181 to 207, helping improve performance in lower gears and during passing maneuvers. This is the same powerplant used in BMW's new 528i sedan. With this engine boost, six-cylinder 3-Series offerings now are badged 328 rather than 325, reflecting the 2.8 liter increase. Most of what's new is found inside. Outside styling remains virtually unchanged from 1995. BMW places high emphasis on weight distribution, with rear-wheel drivetrains, engines positioned far rearward under the hood and front tires pushed forward. This design greatly enhances handling characteristics. Many domestic automobiles and most compact cars opt for front-wheel drive, placing more weight in front, for improved grip on snow and ice. Front-wheel drive also opens more interior room since no transaxle floor "hump" runs back to front. Our red, 328i Sedan test car started at $32,900. With assorted options as suspension package, split-folding rear seats and heated front seats the price ended up in the high thirties, including a $570 destination charge. The long list of standard equipment includes: air conditioning, dual power outside mirrors, cruise control power front seats, sunroof and power locks A multi-information display digitally lists outside temperature and other engine specifications at the push of a button. Dual air bags, and anti-lock brakes are included while traction control is optional. A sensor in the passenger seat prevents the right-side air bag from deploying unless it's occupied. Also standard for 1996 is a new, automatic climate control system, with separate left/right settings, providing driver and front-seat passenger two different temperature zones. Five-speed manual transmission is standard. Four-speed automatic is optional. Spunky pick up coupled with great acceleration contribute to a fun-to-drive sedan. The suspension system soaks up bumps for a smooth drive. The responsive, five-speed transmission shifts easily and precisely. This vehicle is more at home on the open road rather than suburban gridlock. All 3-Series include what BMW refers to as "freewheeling" door locks, preventing damage if an improper key is inadvertently inserted into the lock. Inside, power window levers are located on both sides of the manual transmission shifter. Dual cup holders, coin corral and armrest situate between front bucket seats. At night, the well-designed instrument cluster, with circular odometer and fuel gauge, glows with red back lighting. The cassette stereo system sounds great, but control buttons are small. Ditto for the automatic climate control system. All 3-Series cars come pre-wired for optional, compact disc players. Another novel idea is a small, penlight flashlight in the glove box. This light continuously charges from the car's battery. Also, a mini tool kit is built into the inside truck lid. Our back seat had a 50/50 split, allowing trunk access for transporting longer items. Headroom is decent, but legroom is tight for rear-seat occupants. The rear-wheel drive trans-axle floor hump down the center, robs leg room. BMW's promotional literature indicates 328i sedans seat five, but for optimum comfort, two back-seat travelers is best. Some 328i competitors include Mercedes-Bens C-Class, Saab 900, Oldsmobile Aurora, Nissan Maxima, Audi A4 and Lexus ES 300. No doubt, BMW's well-built 328i sedan is a pleasure to drive. However, most comparably-equipped competitors with good reputations have roomier interiors for less money. Mileage estimates check in at 20 miles per gallon city and 29 mpg highway. Our test-drive 328i, with 6,300 odometer miles, registered 25 mpg in combined driving, up from last year's 325i and better than many six-cylinder competitors. Premium unleaded is recommended for the 16.4-gallon tank. The gas tank door does not lock. Presently, BMW has 345 dealerships throughout the United States.


Dave Boe

Dave Boe, a lifetime Chicago area resident, worked at the Daily Herald, Illinois' third-largest daily newspaper, for 24 years. In 1989, the Daily Herald began a weekly Saturday Auto Section and he was shortly appointed editor. The product quickly grew into one of the largest weekend sections in the paper thanks to his locally-written auto reviews, the introduction of a local automotive question-and-answer column, a new colorful format and news happenings from Chicago area new-car dealerships.

Five years later, a second weekly auto section debuted on Mondays with Boe adding an industry insight column and introducing a "Love Affair with Your Car" column where readers sent in their own automotive memories for publication. During the next 10 years, the number of weekly auto sections Boe edited and coordinated grew to five and featured expanded NASCAR racing coverage, a dealer spotlight/profile feature and a Car Club Calendar where grass-roots automobile clubs could publish upcoming events for free. Boe also introduced more local automotive columnists into the pages of the sections, all of whom were seasoned members of the well respected Midwest Automotive Media Association. In 1997, Boe earned the Employee of the Year award from the Daily Herald.

Boe is a founding member and current president of the Midwest Automotive Media Association. He has degrees in Journalism and Business Administration from Northern Illinois University.